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Nestlé

Nestlé France

From dashboards to category decisions

Performance analysis and market reading to support a category team’s decisions.

Power BINielsenKantarCategory management
50+
Dashboards
10+
KPIs tracked
2
Brands

The work

Challenge

Help a category team distinguish genuinely useful signals across multiple sales and consumer-data sources, including in the analysis of Carrefour’s exit.

Approach

Connect market and commercial-performance KPIs to a clear business question, then make the analysis accessible through reusable dashboards.

Contribution

I produced more than 50 dashboards for two brands, monitored 10+ sales and consumer KPIs through Nielsen and Kantar, and helped break down the impact of Carrefour’s exit.

Impact and learning

Outcome

More structured analysis for category discussions and a shared basis for interpreting performance changes.

Key learning

A dashboard becomes useful when it answers a specific decision: tracking a gap, explaining a change or guiding a commercial action.

“This case study contains no internal data or proprietary visualisations; it describes a method and non-sensitive outcomes.”

Confidentiality note, Portfolio

My approach

  • Built and updated dashboards from sales and consumer indicators.
  • Analysed market, category and brand-performance trends.
  • Read the impact of a distribution change through a decomposition approach.
  • Presented results in a format suited to the needs of a business team.

Context

In an FMCG environment, data is abundant but must be turned into a clear market perspective. This case study describes the working approach without disclosing internal figures, data or documents.

Contribution

I contributed to monitoring tools and ad-hoc analysis. The guiding principle was consistent: start with the team’s question, select the relevant indicators and make the limits of interpretation explicit.

What this demonstrates

This experience supports my Business Analyst positioning: I am comfortable combining data, commercial understanding and communication with non-technical stakeholders.